It’s your first layer of self-care
At Intimate Queen™, we make intimate wear that feels like a deep breath for your skin. Crafted with pH-balancing freshness, buttery-soft fabrics and body-adaptive fits, our pieces are designed to move with your rhythm and mood.
Think ceramide-layered bras, lemon-fresh hygiene and cloud-soft fabrics that honor your shape, not reshape it.
As India’s first wellness-first intimate wear brand, we’re here to shift how women experience their most personal layer: from functional to emotionally supportive.
And now, the finishing touches: IQ Edit
Getting dressed is about more than what you wear. It’s the small details that bring a look together and make it feel like you.
IQ Edit is the newest chapter of Intimate Queen: dressing essentials, hair and occasion accessories, bags and organisers, and thoughtful gifts. It comes from the same place as our innerwear, noticing the little things women quietly solve before they leave the house, and making them easier and prettier.
Dressing Essentials
nipple covers, adhesive bras, fashion tape, bra extenders and saree essentials.
Hair & Occasion Accessories
hair clips, barrettes, headbands, Juda pins and saree belts for everyday looks and celebrations.
Bags & Organizers
Potlis, knot bags and travel pouches that keep your little things together.
Gifts & Keepsakes
Charming, giftable pieces for weddings, birthdays and just-because moments.
What we stand for
Wellness at the center.
We prioritize breathability, comfort and irritation-free design for your most sensitive skin.
Planet-kind innovation.
From corn and lemon peel fibers to OEKO-TEX certified fabrics, tree plantation drives and efforts to offset carbon emissions, we stay rooted in sustainability.
Emotionally intelligent comfort.
Because we understand how deeply softness can shift a day, a mood, a memory.
Goddess-first design
One-size solutions that adapt to you, not the other way around.
Thoughtful details.
Whether it’s a stitch, a clasp or a clip, we choose pieces that are made to be used, enjoyed and kept close.
As featured in
💫 The Intimate Queen Promise
Whether you’re navigating body changes, motherhood, mood swings or Monday blues, we’re here to hold you softly, support you wisely and celebrate you completely.
Because your lingerie should never be the problem. It should be the pause. The sigh. The moment your body feels seen.
A note from our founders
We’ve always believed that the little details bring a look together. IQ Edit is our way of being part of more moments in your life, beyond what sits closest to your skin.
With love, Heli Kools & Neli Kools Founders, Intimate Queen
You can reach us
Intimate Queen is owned by PratimaK Essentials Private Limited. Our head office is in Bhopal, India. We fulfil orders locally from India and the UAE, and ship to the UK and US.
Stock IQ Edit in your store
Boutiques, wedding and gift stores, lifestyle retailers and distributors: we’d love to work with you. Visit Become a Stockist for starter packs, pricing and enquiries.
