The Queen's POV
It's Not You. It’s Your Underwear: 3 Years of Redefining Intimate Wellness
By Heli Kools, Founder, Intimate Queen Three years ago, Intimate Queen started with a question no one seemed to be asking:“What if the problem isn’t your body but your underwear?”As women, we’ve learned to live with discomfort quietly. We normalise adjusting straps mid-day. We tolerate seams that dig in. We keep drawers full of different sizes because nothing ever fits right all month. And we swap underwear two to three times a day because of moisture, discharge, itching, friction, rashes, and odour, which feel inevitable. In India’s tropical heat, changing underwear 2–3 times a day has become routine for many women. But it shouldn’t be. From Discomfort to Discovery As someone who’s bottom-heavy and between sizes, I’ve lived this struggle personally. The discomfort of friction burns during summer. The helplessness of recurring UTIs. The expense of buying fancy “intimate hygiene” products that do little more than mask symptoms. For the longest time, I thought: Maybe it’s just my body. But it wasn’t. It was the fabric. The fit. The underwear. That’s when my sister Neli and I decided to rebuild the intimate wear experience from scratch. Not just to make something pretty, but something powerful. A Science-First Approach to Skin Wellness We turned to what matters most: the skin. Not just the skin you see, but the skin you don’t talk about. Your intimate skin is thinner, more absorbent, and more prone to imbalance than any other part of your body. And yet, we use harsh fabrics, and poorly ventilated underwear and then wonder why discomfort shows up uninvited. So, we worked with labs and advisors to ensure our intimates were:pH-balancingAntibacterialMoisture-wickingFriction-freeBreathableTemperature-regulating We used plant-based and OEKO-TEX certified blends made from lemon peel, corn PLA, yew tree, and regenerated cellulose. And every stitch of Intimate Queen is tested, not just marketed, to protect your skin, microbiome, and comfort. Tested for Indian humidity and real women’s feedback, Intimate Queen is proudly built for Indian skin and lifestyles. 10,000+ Women Strong, And a Movement Begins Today, over 10,000 women across India trust Intimate Queen for their everyday wellness.We’ve seen our panties replace entire drawers. We’ve heard women say: “I finally feel free in my own body.” And we’re only getting started. Now in the US & UAE Because Wellness Has No Borders So much for euphemism, but why should comfort be limited by geography?This anniversary, we’re proud to announce that Intimate Queen is now shipping in the United States and the UAE. With region-based fulfilment and localised delivery, women across hot, humid, or fast-paced environments can now experience innerwear that works with their bodies, not against them. Whether you're a runner in Dubai, a mother in Mumbai, or a working woman in New York, we’re here to support you where you need it most. A Personal Note Every time I see women spend on pH washes, creams, and other cheap underwear, I want to tell them: Your skin isn’t weak. You just need underwear that cares for your skin. We care for our face with 10-step routines.We wear SPF and serums. But when it comes to our most sensitive skin, the skin that feels everything, we choose the cheapest pack of panties? It’s time we stopped ignoring the unseen. Because how you feel in your skin matters. And Intimate Queen is here to remind you of that every single day. The softest choice for your most sensitive self. With all my heart,Heli KoolsFounder, Intimate Queen 🌿 Discover comfort crafted for Indian skin.Shop now at www.intimatequeen.inGlobal Store: www.intimatequeen.com
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Moisture-Wicking Underwear for Women: What It Is & Why You Need It
- Written by Gaurav Parab Ever wonder why some underwear feels good all day, while others leave you damp and itchy by noon? It often comes down to one thing: fabric. That’s where moisture-wicking underwear makes a big difference. If you live in the sticky heat of the subcontinent or the dry air of the Middle East, you know how fast sweat builds up. And once it does, it’s hard to feel clean or calm. Now add busy days to that running to meetings, stuck in traffic with no AC, squeezing in a quick workout, dancing, or just doing chores in a hot kitchen. All this can leave you sweaty and sore, especially down there. Moisture-wicking underwear pulls the sweat away fast. It dries quicker, helps stop rashes, and keeps you fresh. It’s a small change. But it means you worry less, itch less, and feel more like yourself comfortable, clean, and ready for anything. So, what is moisture-wicking underwear? And why are more women switching to it? Let’s break it down. What is Moisture-Wicking Underwear? Moisture-wicking intimates do more than keep you dry; they look out for comfort in the moments you don’t even think about. They manage sweat by pulling it away from your skin so it can dry faster, instead of clinging to you like regular cotton often does. Made from smart blends like micromodal, bamboo viscose, or certain synthetics, these undies breathe with you, helping you stay cool and calm, whether you're navigating the thick humidity of India or the dry heat of the UAE. If you work out, run errands under the sun, or just tend to sweat more than most, you know how something as simple as the right pair of underwear can change your entire day. But it’s not just about staying dry. These panties help prevent chafing, ease irritation, and often come with built-in odour control little details that make a big difference. Because feeling fresh isn’t just about hygiene. It’s about confidence, comfort, and carrying on with your day without distraction. It’s a quiet kind of support but one your body will thank you for. Why Is Moisture-Control Underwear Important, especially in hot & humid regions? Some days feel like you’re melting the moment you step out. When that moisture gets trapped in your underwear, especially if it’s made from thick cotton or basic synthetic fabric, it doesn’t take long for discomfort to follow. Dampness that stays close to your skin can lead to irritation, itching, and sometimes even infections. Some days feel like you’re melting the moment you step out. When that moisture gets trapped in your underwear especially if it’s made from thick cotton or basic synthetic fabric it doesn’t take long for discomfort to follow. Constant sweat, daily discharge that leaves things feeling damp, and odour that builds up by evening can quickly make you feel like you need a shower just hours into your day. Add to that the red, itchy patches that sometimes flare up on your inner thighs, and it becomes clear: dampness that lingers close to your skin isn’t just uncomfortable it can lead to irritation, rashes, and even infections. Moisture-wicking underwear offers a thoughtful solution. Designed with quick-drying fabric, it draws sweat away from the skin and helps it dry faster, so you’re not left sitting in dampness. Many of these materials also naturally reduce odour-causing bacteria, helping you feel fresher and more at ease, especially during long, active days. Intimate Queen’s Cotton Candy goes a step further. With built-in anti-bacterial and pH-balancing support, it’s made to help you stay dry and balanced, so you can move through your day with quiet confidence and lasting comfort. Best Moisture-Wicking Underwear for Women Not all underwear is built to handle real heat, especially the kind we experience in India and the UAE. That’s where Intimate Queen’s moisture-wicking collection truly stands out! Here are some of the best sweat-wicking underwear for women: Cotton Candy Undies Made with a 100% cotton lining and moisture-wicking fabric, Cotton Candy is built for days when things feel extra sticky down there. It’s soft, breathable, and designed to keep you feeling dry for longer, even during humid weather or long hours out. Cotton Seamless Designed without seams or lines, this cotton hipster stays invisible under everything. It’s soft, breathable, and moves with you—whether you’re out for a jog or winding down at night. Think of it as your favourite cotton tee, made for your skin and cut for everyday comfort. Lemon Bae Undies Very few anti-bacterial underwears for women are as effective as Intimate Queen’s Lemon Bae Undies. From being sweat-proof to quick-drying, Lemon Bae stands out as one of the best women’s underwear options in town. Corn Bae Lacy Shorts Crafted with corn waste, it is perfect, odour-resistant panties that stay fresh all day long. Modal Bae Hipster Lacy The go-to softest hipster panties for women, Modal bae Undies are made from Lenzing Modal, it is extremely soft, naturally breathable, and flows with your body through everything.Taking care of your skin starts with the basics, and what you wear closest to your body matters more than you might think. Cooling underwear for hot days offers a simple way to stay comfortable, reduce irritation, and keep your skin healthy. READ THIS NEXT Plant-Based Underwear in India: Why Women Are Switching in 2025 Buying Bras Online in India: 7 Mistakes to Avoid (and What to Look For) Why Modal Fabric is Ideal for Your Intimate Wellness Why Lemon Peel Fabric Is Revolutionising Intimate Hygiene Moisture-Wicking Underwear for Women: What It Is & Why You Need It Why Everyone’s Switching To Body Adaptive Underwear Postpartum Lingerie for New Moms
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