The Queen's POV
It's Not You. It’s Your Underwear: 3 Years of Redefining Intimate Wellness
By Heli Kools, Founder, Intimate Queen Three years ago, Intimate Queen started with a question no one seemed to be asking:“What if the problem isn’t your body but your underwear?”As women, we’ve learned to live with discomfort quietly. We normalise adjusting straps mid-day. We tolerate seams that dig in. We keep drawers full of different sizes because nothing ever fits right all month. And we swap underwear two to three times a day because of moisture, discharge, itching, friction, rashes, and odour, which feel inevitable. In India’s tropical heat, changing underwear 2–3 times a day has become routine for many women. But it shouldn’t be. From Discomfort to Discovery As someone who’s bottom-heavy and between sizes, I’ve lived this struggle personally. The discomfort of friction burns during summer. The helplessness of recurring UTIs. The expense of buying fancy “intimate hygiene” products that do little more than mask symptoms. For the longest time, I thought: Maybe it’s just my body. But it wasn’t. It was the fabric. The fit. The underwear. That’s when my sister Neli and I decided to rebuild the intimate wear experience from scratch. Not just to make something pretty, but something powerful. A Science-First Approach to Skin Wellness We turned to what matters most: the skin. Not just the skin you see, but the skin you don’t talk about. Your intimate skin is thinner, more absorbent, and more prone to imbalance than any other part of your body. And yet, we use harsh fabrics, and poorly ventilated underwear and then wonder why discomfort shows up uninvited. So, we worked with labs and advisors to ensure our intimates were:pH-balancingAntibacterialMoisture-wickingFriction-freeBreathableTemperature-regulating We used plant-based and OEKO-TEX certified blends made from lemon peel, corn PLA, yew tree, and regenerated cellulose. And every stitch of Intimate Queen is tested, not just marketed, to protect your skin, microbiome, and comfort. Tested for Indian humidity and real women’s feedback, Intimate Queen is proudly built for Indian skin and lifestyles. 10,000+ Women Strong, And a Movement Begins Today, over 10,000 women across India trust Intimate Queen for their everyday wellness.We’ve seen our panties replace entire drawers. We’ve heard women say: “I finally feel free in my own body.” And we’re only getting started. Now in the US & UAE Because Wellness Has No Borders So much for euphemism, but why should comfort be limited by geography?This anniversary, we’re proud to announce that Intimate Queen is now shipping in the United States and the UAE. With region-based fulfilment and localised delivery, women across hot, humid, or fast-paced environments can now experience innerwear that works with their bodies, not against them. Whether you're a runner in Dubai, a mother in Mumbai, or a working woman in New York, we’re here to support you where you need it most. A Personal Note Every time I see women spend on pH washes, creams, and other cheap underwear, I want to tell them: Your skin isn’t weak. You just need underwear that cares for your skin. We care for our face with 10-step routines.We wear SPF and serums. But when it comes to our most sensitive skin, the skin that feels everything, we choose the cheapest pack of panties? It’s time we stopped ignoring the unseen. Because how you feel in your skin matters. And Intimate Queen is here to remind you of that every single day. The softest choice for your most sensitive self. With all my heart,Heli KoolsFounder, Intimate Queen 🌿 Discover comfort crafted for Indian skin.Shop now at www.intimatequeen.inGlobal Store: www.intimatequeen.com
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Why Lemon Peel Fabric Is Revolutionising Intimate Hygiene
- Written by Gaurav Parab At first glance, lemon peels and lingerie may seem to have no connection. But thanks to some clever innovation, that’s changing fast. Lemon peel fabric, made from discarded citrus peels, is up in a space that needs it. It is now used as an intimate hygiene fabric.So why all the buzz?Because this fabric does more than just feel soft, it is made for women who want their underwear to stay comfortable, help with hygiene, and be a little kinder to the planet. Made from lemon peels, it’s light on your skin, helps prevent bacterial activity, and keeps things feeling fresh, even on long, sweaty days. It’s a small change that makes a big difference. What is Lemon Peel Fabric? Lemon peel fabric is made from the discarded lemon peels. These peels are broken down into cellulose and transformed into a soft, breathable textile. The result? A plant-based, fresh-feel fabric that’s surprisingly gentle on your skin and the environment. It is a real and thoughtful solution for the skin issues women face every day. Why Lemon Peel Fabric Is a Win-Win for Sensitive Skin Women face several issues in intimate areas that are often overlooked, from constant itching and redness to recurring rashes, irritation, and discomfort caused by tight fabrics or humid weather. Even a small change in weather or fabric composition makes it unbearable for women with sensitive skin.That’s where lemon peel fabric stands out. Made from citrus waste, this natural antibacterial fabric is free from harsh chemicals and is designed to support your skin's natural balance. Its pH-friendly nature means it doesn’t disrupt the flora & fauna of the vagina, while its antibacterial properties help reduce odour and the risk of infection. Plus, its lightweight, breathable texture prevents the build-up of moisture, one of the biggest culprits behind intimate skin issues. For women who want comfort without compromise, it’s a refreshing change and one your skin will thank you for. How is it made? The process starts with citrus waste, mostly discarded lemon peels collected from food processing units. These are broken down using gentle, chemical-free methods into natural cellulose fibres. The result is a soft, plant-based yarn that feels smooth and light, perfect for underwear.Once woven, the material is used to create the gusset of the panties for everyday wear. This fabric reduces landfill waste and supports cleaner production practices by reusing what would otherwise go to waste. Why is Lemon Peel Fabric Taking over? Unlike popular fabrics and even some traditional naturals, fabric made from lemon peels helps with everyday concerns like sweat, odour, and skin sensitivity, especially in warm and humid conditions. It’s lightweight, breathable, and naturally pH-balancing, which feels fresh and irritation-free. But the benefits go beyond just comfort. Wearing sweat-resistant underwear made from lemon waste fabric also reflects a more thoughtful choice, one that reduces waste and puts leftover citrus to good use. In a category where comfort, skin-friendly design, and mindful sourcing rarely come together, lemon peel fabric offers something refreshingly functional. Say Hello To Intimate Queen’s Lemon Bae Undies Lemon Bae Wellness Seamless Briefs bring this fabric to life. Designed for sweaty days, long hours, and sensitive skin, Lemon Bae is your everyday go-to for comfort that stays with you. Whether you're heading to work, hitting the gym, or just getting through a humid day, Lemon Bae keeps you feeling dry, calm, and confident, without overthinking your underwear.With a seamless, second-skin fit and no visible panty lines, they’re made to move with you. The outer layer is ultra-light and flexible, while the gusset is made with soft cotton and lemon fabric, naturally made with pH-balancing lemon peel to help keep things balanced, breathable, and fresh all day. FAQ Is Lemon Bae Wellness Seamless Panties safe for sensitive skin?Yes. It’s pH-friendly, antibacterial, and sweat-free. How is lemon peel fabric better than cotton or any other fabric?It dries faster, feels lighter, and helps prevent sweat, irritation, & discomfort. Which climates is it best for?Perfect for hot, sweaty, or humid conditions — keeps you cool and dry. How do I wash Lemon Bae undies?Wash with mild detergent, no bleach or tumble dry. Air dries quickly — ready in a few hours. Can I wear Lemon Bae undies while cycling or during physical activities?Yes! It’s sweat-wicking, breathable, and designed to stay comfortable during movement. Perfect for cycling, workouts, or long active days. READ THIS NEXT Plant-Based Underwear in India: Why Women Are Switching in 2025 Buying Bras Online in India: 7 Mistakes to Avoid (and What to Look For) Why Modal Fabric is Ideal for Your Intimate Wellness Why Lemon Peel Fabric Is Revolutionising Intimate Hygiene Moisture-Wicking Underwear for Women: What It Is & Why You Need It Why Everyone’s Switching To Body Adaptive Underwear Postpartum Lingerie for New Moms
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