The Queen's POV
It's Not You. It’s Your Underwear: 3 Years of Redefining Intimate Wellness
By Heli Kools, Founder, Intimate Queen Three years ago, Intimate Queen started with a question no one seemed to be asking:“What if the problem isn’t your body but your underwear?”As women, we’ve learned to live with discomfort quietly. We normalise adjusting straps mid-day. We tolerate seams that dig in. We keep drawers full of different sizes because nothing ever fits right all month. And we swap underwear two to three times a day because of moisture, discharge, itching, friction, rashes, and odour, which feel inevitable. In India’s tropical heat, changing underwear 2–3 times a day has become routine for many women. But it shouldn’t be. From Discomfort to Discovery As someone who’s bottom-heavy and between sizes, I’ve lived this struggle personally. The discomfort of friction burns during summer. The helplessness of recurring UTIs. The expense of buying fancy “intimate hygiene” products that do little more than mask symptoms. For the longest time, I thought: Maybe it’s just my body. But it wasn’t. It was the fabric. The fit. The underwear. That’s when my sister Neli and I decided to rebuild the intimate wear experience from scratch. Not just to make something pretty, but something powerful. A Science-First Approach to Skin Wellness We turned to what matters most: the skin. Not just the skin you see, but the skin you don’t talk about. Your intimate skin is thinner, more absorbent, and more prone to imbalance than any other part of your body. And yet, we use harsh fabrics, and poorly ventilated underwear and then wonder why discomfort shows up uninvited. So, we worked with labs and advisors to ensure our intimates were:pH-balancingAntibacterialMoisture-wickingFriction-freeBreathableTemperature-regulating We used plant-based and OEKO-TEX certified blends made from lemon peel, corn PLA, yew tree, and regenerated cellulose. And every stitch of Intimate Queen is tested, not just marketed, to protect your skin, microbiome, and comfort. Tested for Indian humidity and real women’s feedback, Intimate Queen is proudly built for Indian skin and lifestyles. 10,000+ Women Strong, And a Movement Begins Today, over 10,000 women across India trust Intimate Queen for their everyday wellness.We’ve seen our panties replace entire drawers. We’ve heard women say: “I finally feel free in my own body.” And we’re only getting started. Now in the US & UAE Because Wellness Has No Borders So much for euphemism, but why should comfort be limited by geography?This anniversary, we’re proud to announce that Intimate Queen is now shipping in the United States and the UAE. With region-based fulfilment and localised delivery, women across hot, humid, or fast-paced environments can now experience innerwear that works with their bodies, not against them. Whether you're a runner in Dubai, a mother in Mumbai, or a working woman in New York, we’re here to support you where you need it most. A Personal Note Every time I see women spend on pH washes, creams, and other cheap underwear, I want to tell them: Your skin isn’t weak. You just need underwear that cares for your skin. We care for our face with 10-step routines.We wear SPF and serums. But when it comes to our most sensitive skin, the skin that feels everything, we choose the cheapest pack of panties? It’s time we stopped ignoring the unseen. Because how you feel in your skin matters. And Intimate Queen is here to remind you of that every single day. The softest choice for your most sensitive self. With all my heart,Heli KoolsFounder, Intimate Queen 🌿 Discover comfort crafted for Indian skin.Shop now at www.intimatequeen.inGlobal Store: www.intimatequeen.com
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From Innerwear to Innovation: Intimate Queen Turns 3
- Written By Gaurav Parab Three years ago, Intimate Queen was born out of a single idea: what if lingerie could be more than just a piece of innerwear? What if it could act as a skin wellness solution, made not just to be worn, but to support your skin? Today, that idea has shaped a growing line of skin-first, fabric-intelligent underwears and bras, worn by over 10,000 women across India. Whether it’s a quiet morning at home or a packed day in the city, our wellness lingerie is designed to stay comfortable, breathable, and respectful of your skin’s needs. 3 Years of Skin-First Comfort with Innovative Fabrics Our designs and fabrics are inspired by independent scientific research published on PubMed Central, Research Gate, etc. Every element and process is chosen for its scientific backing, breathability, and natural gentleness, ensuring maximum comfort. Whether it’s innovative fabrics or moisture-balancing finishes, every detail is chemical-free and woven into prioritising skin wellness from the inside out. From Lemon Bae to Modal Bae, from Ceramide Bra to Corn Bae, each and every one of our products is crafted to provide you with wearable care. Lingerie That Adapts Wellness looks different every day. Some mornings your skin feels reactive, some evenings your body’s holding onto a little more stress, water, and emotion. That’s why we design for softness that adjusts. Every Intimate Queen product is made to feel like a second skin, body-adaptive when you’re bloated, breathable when your skin needs calm, and always gentle where it matters most. Our innovative fabrics stretch with you, not against you, offering quiet support without pressure. No digging, no irritation, no second thoughts. Just comfort that fits into your rhythm, whatever that looks like today.Thank you so much for welcoming us into your routines, your drawers, and your homes. For choosing comfort that’s kind, fabrics that breathe, and lingerie that doesn’t just fit but feels right. Every order, every message, every story you’ve shared has shaped who we are today. And we’re just getting started. Stay tuned, there’s so much more on the way. Smarter fabrics, softer fits, and new ways to care for your skin from the first layer in. We can’t wait to show you what’s next. Our Gift to You To thank you for being part of our journey, we’re marking this milestone with something truly special. For the first time ever, enjoy Buy 3, Get 30% Off across our wellness lingerie range. Because your skin deserves more than just innerwear, it deserves thoughtful fabrics, lasting comfort, and care that shows. Shop now! READ THIS NEXT Plant-Based Underwear in India: Why Women Are Switching in 2025 Buying Bras Online in India: 7 Mistakes to Avoid (and What to Look For) Why Modal Fabric is Ideal for Your Intimate Wellness Why Lemon Peel Fabric Is Revolutionising Intimate Hygiene Moisture-Wicking Underwear for Women: What It Is & Why You Need It Why Everyone’s Switching To Body Adaptive Underwear Postpartum Lingerie for New Moms
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5 Things You Didn’t Know Breathable Panties Could Fix
Did you know that hot weather and the wrong pair of undies can be disastrous for your intimate hygiene? Why? Because if you live in a hot and humid city like Mumbai, Dubai, or Jakarta, you already know how quickly things can go from fine to unbearably uncomfortable in no time. The lingerie industry is experiencing a shift thanks to innovative fabrics. Several groundbreaking fibers are now offering customers wellness-focused, high-quality products. Materials derived from bamboo, lemon peel waste, and corn waste are leading this change.Among these, corn fiber ticks all the boxes for great wellness lingerie, it’s antibacterial, pH-balancing, odour-neutralising, and ideal for breathable panties. Why Corn Fiber? What Makes It Perfect for Breathable Panties Corn fiber is made from corn waste; it might sound unusual, but it’s quite impressive. This fabric is lightweight, breathable, and excellent at managing sweat. Instead of just absorbing sweat, it helps wick it away, keeping your skin dry and comfortable. Despite its natural origins, corn fiber feels soft, smooth, and cool against your skin, even in hot or humid weather. It offers a fresh alternative to synthetic fabrics without compromising on comfort. Here are 5 things you probably didn’t know breathable panties could fix and why it’s time to rethink your top drawer. 5 Intimate Skin Struggles Corn-Fabric Panties Can Solve Because every woman deserves comfort that cares. That Stubborn Rash That Just Won’t Quit Chafing and redness can be a huge headache. Corn fiber fabric gives a ‘barely there’ feeling while being breathable, antibacterial, and designed to calm, not irritate, your delicate areas, especially during humid days. The Midday Odour Spiral Corn ferre has natural pH-balancing and odour-neutralising properties, helping you stay fresh, dry, and confident even on long days. Since the material is plant-based, you don’t have to worry about harsh chemicals. Sweat Traps & Stickiness Unlike standard cotton, corn-fiber fabric manages sweat letting it evaporate fast. That means you won’t have to deal with damp, sticky clothes. Itchy, Reactive Skin in Delicate Zones When you’re prone to irritation, seams and rough fabrics can make it worse. Our corn-fiber undies are hypoallergenic, antibacterial, and naturally calming, making them ideal for sensitive skin types that flare up easily. The Bloating Blues & Size Swings Feel swollen or bloated during your period? The stretchable outer layer of our panties adapts to your body’s natural rhythms, no digging, no suffocation. Just gentle support that moves with you, not against you. Designed for Women, by Women We didn’t create Corn Bae just to sound different. We made it because we’ve been through every single problem listed above, and we were tired of pretending regular panties were “fine.” From Delhi’s sweaty metros to Goa’s beachy strolls, these undies hold up. No bunching. No sticking. Just fabric that feels like a second skin, one that listens to your body.Source: A Feasibility Study Of Use Of Corn Cotton Blended Fabric In Apparel Industry FAQs Q: Are these panties good for sensitive skin? A: Yes. Corn fiber is hypoallergenic, breathable, and soft enough for women who struggle with eczema, itching, or general irritation. Q: What makes them different from cotton? A: Cotton absorbs and traps sweat. Corn fiber allows it to pass through and evaporate, meaning you stay dry, light, and less prone to bacterial buildup. Q: Can I wear them all day? A: Definitely. These are built for all-day wear, whether you’re running errands, working out, or curled up in a non-AC room. READ THIS NEXT Plant-Based Underwear in India: Why Women Are Switching in 2025 Buying Bras Online in India: 7 Mistakes to Avoid (and What to Look For) Why Modal Fabric is Ideal for Your Intimate Wellness Why Lemon Peel Fabric Is Revolutionising Intimate Hygiene Moisture-Wicking Underwear for Women: What It Is & Why You Need It Why Everyone’s Switching To Body Adaptive Underwear Postpartum Lingerie for New Moms
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