The Queen's POV
Buying Bras Online in India: 7 Mistakes to Avoid (and What to Look For)
Not every bra that looks good online feels good in real life. We’ve all been there, dealing with sweat patches, skin irritation, and bras that dig in all the wrong places. Shopping online should make things easier, but too often, it leads to trial, error, and disappointment. If you’re looking to buy lingerie in India that actually feels good on your body, knowing what to avoid (and what to choose instead) can make all the difference. Here are 7 things to keep in mind while buying lingerie in India. Sizing Isn’t Universal; Every Brand Fits Differently The size on the label might look familiar, but the fit can feel completely different. You might order the same 34B across multiple brands, yet each one can sit, stretch, and support you in its own way. That’s because brands use different patterns, fabric compositions, and fit models when designing their bras. So even if the numbers match, the feel often doesn’t. This is why it’s important to go beyond your usual size, always check the brand’s sizing guide, and, if possible, remeasure yourself before buying. A little extra attention here can lead to a much more comfortable, body-honest fit. Fit and Function Matter More Than Looks Although visual appeal plays a big role when buying lingerie, it’s crucial to prioritise how it feels and functions on your body. Features like breathable fabric, soft seams, a secure underband, and adjustable straps can make all the difference, especially for everyday wear. A beautiful bra that pinches, rides up, or traps heat will likely end up at the back of your drawer. Instead, choose pieces that support your movement, keep your skin at ease, and stay comfortable through long hours. When your bra fits well and works with your body, it naturally looks better too. Read the “Wash and Care” Section The wash and care section often gets overlooked while shopping for lingerie online. With most of the focus on style, size, or fabric, it's easy to miss how important those few lines really are. Different fabrics requires its own kind of care to stay in shape. Taking a moment to read those instructions can quietly extend the life of your bra, helping it hold on to its softness, fit, and overall comfort wear after wear. Consider Breast Shape Even with the right size, a bra can feel off if it doesn't suit your breast shape. Fullness, spacing, and natural position all affect how a bra fits. Understanding your shape can make online shopping easier and help you choose styles that actually feel right.Check out Intimate Queen's Ceramide Bra: For daily support, post-shower glow, PMS tenderness, and skin that wants to feel held, not harnessed Explore different types of lingerie for different purposes Different days call for different kinds of support. The bra that works under a fitted tee may not feel the same under a sari or during a long commute. From soft bralettes for lounging to structured options for workdays or special events, each style serves its own purpose. Exploring a variety of cuts and designs helps you build a lingerie drawer that moves with your life not just your outfit. Research Fabrics Not all fabrics are created equal, especially when it comes to lingerie that sits close to your skin all day. While cotton and lace are common picks, it's worth exploring innovative fabrics that offer more than just aesthetics. Take the Skin-Soothing Ceramide Beauty Bra by Intimate Queen it’s infused with micro-encapsulated ceramides that hydrate and calm the skin, making it a thoughtful choice for sensitive days and long wear. Materials like these don’t just feel better, they actively support skin wellness. So before you click ‘add to cart,’ take a moment to check what your lingerie is made of. Your skin will thank you. Read Reviews for a Raw Take Product descriptions can only tell you so much. Real insights come from real people. Browsing through customer reviews, especially those with pictures or fit notes, can give you a clearer sense of how a bra behaves off the model and on actual bodies. Look for recurring feedback about sizing accuracy, comfort, fabric feel, or how it holds up after washing. These raw, unfiltered takes often highlight details that brands may not mention, helping you avoid regret and shop smarter. READ THIS NEXT Plant-Based Underwear in India: Why Women Are Switching in 2025 Buying Bras Online in India: 7 Mistakes to Avoid (and What to Look For) Why Modal Fabric is Ideal for Your Intimate Wellness Why Lemon Peel Fabric Is Revolutionising Intimate Hygiene Moisture-Wicking Underwear for Women: What It Is & Why You Need It Why Everyone’s Switching To Body Adaptive Underwear Postpartum Lingerie for New Moms
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It's Not You. It’s Your Underwear: 3 Years of Redefining Intimate Wellness
By Heli Kools, Founder, Intimate Queen Three years ago, Intimate Queen started with a question no one seemed to be asking:“What if the problem isn’t your body but your underwear?”As women, we’ve learned to live with discomfort quietly. We normalise adjusting straps mid-day. We tolerate seams that dig in. We keep drawers full of different sizes because nothing ever fits right all month. And we swap underwear two to three times a day because of moisture, discharge, itching, friction, rashes, and odour, which feel inevitable. In India’s tropical heat, changing underwear 2–3 times a day has become routine for many women. But it shouldn’t be. From Discomfort to Discovery As someone who’s bottom-heavy and between sizes, I’ve lived this struggle personally. The discomfort of friction burns during summer. The helplessness of recurring UTIs. The expense of buying fancy “intimate hygiene” products that do little more than mask symptoms. For the longest time, I thought: Maybe it’s just my body. But it wasn’t. It was the fabric. The fit. The underwear. That’s when my sister Neli and I decided to rebuild the intimate wear experience from scratch. Not just to make something pretty, but something powerful. A Science-First Approach to Skin Wellness We turned to what matters most: the skin. Not just the skin you see, but the skin you don’t talk about. Your intimate skin is thinner, more absorbent, and more prone to imbalance than any other part of your body. And yet, we use harsh fabrics, and poorly ventilated underwear and then wonder why discomfort shows up uninvited. So, we worked with labs and advisors to ensure our intimates were:pH-balancingAntibacterialMoisture-wickingFriction-freeBreathableTemperature-regulating We used plant-based and OEKO-TEX certified blends made from lemon peel, corn PLA, yew tree, and regenerated cellulose. And every stitch of Intimate Queen is tested, not just marketed, to protect your skin, microbiome, and comfort. Tested for Indian humidity and real women’s feedback, Intimate Queen is proudly built for Indian skin and lifestyles. 10,000+ Women Strong, And a Movement Begins Today, over 10,000 women across India trust Intimate Queen for their everyday wellness.We’ve seen our panties replace entire drawers. We’ve heard women say: “I finally feel free in my own body.” And we’re only getting started. Now in the US & UAE Because Wellness Has No Borders So much for euphemism, but why should comfort be limited by geography?This anniversary, we’re proud to announce that Intimate Queen is now shipping in the United States and the UAE. With region-based fulfilment and localised delivery, women across hot, humid, or fast-paced environments can now experience innerwear that works with their bodies, not against them. Whether you're a runner in Dubai, a mother in Mumbai, or a working woman in New York, we’re here to support you where you need it most. A Personal Note Every time I see women spend on pH washes, creams, and other cheap underwear, I want to tell them: Your skin isn’t weak. You just need underwear that cares for your skin. We care for our face with 10-step routines.We wear SPF and serums. But when it comes to our most sensitive skin, the skin that feels everything, we choose the cheapest pack of panties? It’s time we stopped ignoring the unseen. Because how you feel in your skin matters. And Intimate Queen is here to remind you of that every single day. The softest choice for your most sensitive self. With all my heart,Heli KoolsFounder, Intimate Queen 🌿 Discover comfort crafted for Indian skin.Shop now at www.intimatequeen.inGlobal Store: www.intimatequeen.com
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Postpartum Lingerie for New Moms
- Written by Gaurav Parab Becoming a mom is a beautiful milestone, but it also brings many changes, especially to your body. Whether it's recovering from a C-section, getting used to breastfeeding, adjusting to drastic postpartum body changes, or dealing with sensitive skin. During this turbulent time, maternity lingerie can be one of the most helpful tools in your postpartum routine. Designed with soft fabrics, gentle support, and thoughtful features, it helps you feel more at ease when your body is still recovering and adjusting. Every tiny detail must support your day-to-day needs. It’s not just about practicality, it’s also about how you feel. When you wear something that fits well and feels good, it lifts your mood and brings normalcy back. Maternity lingerie ticks all the boxes—comfort, care, and a little extra softness. Here is everything you need to know about postpartum lingerie. What is Postpartum Lingerie? Your everyday bras and briefs might suddenly start feeling rigid, uncomfortable, or just not right anymore. That’s where maternity lingerie makes a real difference. These pieces are thoughtfully designed to adapt to your shape, offering flexible fabrics that adjust with your body. You’ll find bras that expand with your bust, underwear that’s gentle around the waist, and small but helpful features like easy-to-use nursing clips and super-soft inner linings. Features of Postpartum Lingerie Stretchy FabricsMaternity Lingerie is crafted with materials such as Lycra and Spandex that are incredibly elastic. Adjustable StrapsMaternity bras have adjustable straps that allow you to find the perfect fit as your body changes, providing extra support without being restrictive. Non-Wired DesignsA lot of maternity bras and undies skip the wires completely, which is a blessing. The wireless design gives you a softer, more relaxed fit without poking or digging into your skin. Nursing ClipsNursing bras are designed with easy-to-use nursing clips, making breastfeeding more convenient and discreet whenever you need it. High-Waisted BriefsHigh-waisted briefs provide gentle support around your belly, helping to reduce pressure on the abdomen and supporting C-section recovery or any other body changes. Seamless DesignsMany maternity pieces come in seamless designs, which eliminate irritation and pressure points, offering smooth, comfortable wear all day long. Soft, Sensitive Skin-Friendly LiningsPostpartum skin can be extra sensitive, so these pieces often come lined with soft, breathable, and hypoallergenic fabrics to keep things calm and comfy. Intimate Queen’s Postpartum Lingerie Recommendations Here is a list of Intimate Queen’s go-to list for maternity bras: Maternity Ceramide-Infused Wireless BraThink of this like skincare, but in a bra. Ceramide-infused fabric soothes sensitive skin while giving you soft, stretchy support. Nursing Bra with Front ClipsThis incredible piece of breastfeeding lingerie makes you feel less like a mission. Quick clips, no fumbling—just lift, feed, done. Seamless Everyday BraNo wires, no seams, no stress. Just smooth support you’ll want to wear all day. Body-adaptive Undies For postpartum comfort that feels as good as it looks, our body-adaptive maternity undies are designed to support your healing journey. Check out Intimate Queen’s Yew Tree Bae and Corn Bae full coverage maternity undies. These undies are crafted with sustainable materials such a Yew tree bark and corn fibres, offering gentle stretch, breathability, and a soft feel against sensitive skin. Postpartum can be a hugely turbulent time for new moms, during which maternity lingerie is not only a wardrobe choice but an essential. The right bra or brief can make you feel a little easier, whether it’s soothing sensitive skin, supporting your healing body, or just helping you feel a bit more like yourself again. READ THIS NEXT Plant-Based Underwear in India: Why Women Are Switching in 2025 Buying Bras Online in India: 7 Mistakes to Avoid (and What to Look For) Why Modal Fabric is Ideal for Your Intimate Wellness Why Lemon Peel Fabric Is Revolutionising Intimate Hygiene Moisture-Wicking Underwear for Women: What It Is & Why You Need It Why Everyone’s Switching To Body Adaptive Underwear Postpartum Lingerie for New Moms
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Underwear That Beats the Heat: Best Fabrics for Indian Summers
- Written By Gaurav Parab Indian summers are no joke, from blazing heat to heavy humidity, staying comfortable can feel like a daily challenge. That’s why choosing breathable underwear isn’t just a preference, it’s a necessity. The right fabric can mean the difference between feeling fresh or constantly adjusting, between calm skin or irritation, and between confidence or discomfort. From timeless cotton to innovative plant-based materials like corn and lemon peel, let's explore fabrics that are designed to keep you cool, dry, and irritation-free, all while being kind to the planet. If you're looking for breathable underwear that truly performs in the Indian summer, these fabric choices are your skin's best friend. Cotton Underwear for Hot Days Cotton remains a timeless summer favourite. Lightweight, airy, and gentle on the skin, it allows natural airflow and prevents moisture build-up, perfect for sweaty days and long hours. It also excels at absorbing moisture, reducing the sticky, uncomfortable feeling. Whether you're navigating crowded commutes, attending long work meetings, or simply relaxing at home, cotton underwear offers the kind of comfort and freshness that synthetic fabrics just can’t match. Plus, with options ranging from pure organic cotton to innovative cotton blends, there’s a style for every preference, all while being gentle on sensitive skin. If you’re looking for cotton that goes the extra mile, try Intimate Queen’s Cotton Candy Moisture Wicking Hipster Underwear. It’s made with the same comfy feel, but designed to stay drier for longer, great for those extra hot or active days. Bamboo Fabric Beats The Heat Bamboo fabric is one of those things you try once and then wonder why you didn’t earlier. It’s super sof,t like, almost feels cool when you put it on and extremely breathable, which helps a lot in this kind of heat. It soaks up sweat well and dries pretty fast, so you don’t end up feeling damp or icky. Plus, it’s nice and gentle on the skin, which is great if you’re prone to irritation or just want something that doesn’t make you think about your underwear all day. Simple, comfy, does the job. Lemon Peel Fabric Dries 10x Quicker Lemon peel in your underwear? Sounds odd at first but once you wear it, it just makes sense. This fabric, made from lemon peel extracts, is unbelievably light and airy. It feels almost weightless on the skin, which is exactly what you want in the hot and humid summers of India. The best part? It’s naturally antibacterial and helps keep odour in check without needing anything artificial. That makes it perfect for long, active days or just when you want to feel fresh without fuss. Soft, breathable, and surprisingly calming on the skin, this one’s become a quiet favourite in our collection, and it’s easy to see why. Our Lemon Bae Seamless Quick Dry Anti-Bacterial Bikini Style Briefs are made for that exact vibe: bright comfort, skin-smart softness, and no harsh seams in sight. Crafted for women who are always on the move, this one flows with your body, not against it. Corn Waste Fabric is 10x Softer Corn-based fabric offers a quiet kind of comfort, thoughtful, breathable, and attuned to the body’s natural shifts. Its soft texture and natural stretch provide a reassuring fit, one that adapts with ease from morning to night. Moisture-wicking and irritation-free, it’s ideal for long days and warmer climates, offering a sense of ease without compromise. Corn Bae Full Coverage Hipster Body Adaptive Panties are designed to give a supportive feel, without pressure, and present without fuss. With clean, compostable fibres and a full-coverage silhouette, it brings together sustainability and softness in a form that feels both nurturing and enduring. Lenzing Modal by Intimate Queen; 3x Lighter Than Regular Modal Underwear Known for its naturally breathable and cooling properties, modal fabric offers a quiet kind of support that adapts to your day without demanding your attention. Whether you’re moving through a workout, powering through meetings, or winding down over tea, Modal Bae is built to move with you. With gentle stretch, moisture-wicking softness, and a smooth, dig-free fit, it’s ideal for everyday wea,r especially when everyday looks different, every single day. Conclusion Plant-based fabrics like lemon peel, yew tree bark, and corn fibre offer a smart solution for summer innerwear in India. They’re lightweight, breathable, gentle on sensitive skin, and made from natural waste, making them both skin-friendly and eco-conscious. When shopping for your next pair of undies, consider switching to these plant-based alternatives; your skin will thank you for it! READ THIS NEXT Plant-Based Underwear in India: Why Women Are Switching in 2025 Buying Bras Online in India: 7 Mistakes to Avoid (and What to Look For) Why Modal Fabric is Ideal for Your Intimate Wellness Why Lemon Peel Fabric Is Revolutionising Intimate Hygiene Moisture-Wicking Underwear for Women: What It Is & Why You Need It Why Everyone’s Switching To Body Adaptive Underwear Postpartum Lingerie for New Moms
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Top 8 Women's Underwear Brands: Comfort, Style and Intimate Health
Written By - Gaurav Parab When it comes to women’s lingerie brands in India, there are a ton of options out there. But let’s be real: there are only a select few brands that provide comfort and wellness without compromising on style. And if you take skin sensitivities into account the list gets shorter. We’ve all had that one bra or panty that felt like a mistake the second we put it on. The good news? You don’t have to settle anymore! Here are the top 8 women’s underwear brands that tick all the boxes: Intimate Queen Intimate Queen is one of the best innerwear brands in the Indian lingerie market. This wellness intimate wear brand offers some of the most comfortable and well-tailored products without losing a sense of verve. The secret? Unlike conventional lingerie brands, Intimate Queen focuses on health-conscious, sustainable materials to reduce irritation and bacteria buildup, making their products especially appealing for women with sensitive skin. Intimate Queen’s products are made from luxe, Oeko-Tex-certified fabrics that keep your pH in check, fight bacteria, and wick away moisture so you stay fresh, comfy, and totally unbothered all day. With body-adaptive fits, it hugs your shape through every change so you don’t have to keep buying new pieces just because your body fluctuates. Whether you’re expecting, postpartum, or just going through the ups and downs of life, our maternity-friendly designs have your back keeping you comfy and supported, always. If you’re looking for lingerie that feels effortless yet luxurious, Intimate Queen is worth checking out. Best-selling products: Ceramide Bra Meet Intimate Queen’s Ceramide Wireless Bra super light, crazy comfy, and packed with skin-loving ceramides for all-day moisture. No wires, no friction, just a smooth, breathable fit that feels like a dream! What sets it apart from other brands is the fabric itself. The fabric is infused with essential ceramides derived from plants to provide a cooling effect 24/7. Lemon Bae The ultimate seamless underwear, Lemon Bae feels like a second skin! The gusset lining is made of lemon peels & other citrus waste for all-day freshness, it’s breathable, moisture-wicking, and adapts to your body no digging, no panty lines, just pure comfort! The fabric is called “Airybliss” designed by Intimate Queen. Corn Bae Meet Lacy Corn Bae, the breathable, all-weather underwear you’ll never want to take off! The crotch area is made from eco-friendly corn fabric and cotton. It’s ultra-soft, moisture-wicking, and adapts to your body for a no-dig, no-itch fit. Stay fresh, comfy, and irritation-free no matter the weather! Jockey Jockey has become a household name when it comes to innerwear, and for good reason! They’ve earned a solid reputation for providing comfort, durability, and practicality that you can rely on. Whether you need a breathable cotton brief, a supportive sports bra, or seamless underwear for all-day wear, Jockey has options for every occasion. The brand is known for its classic, no-fuss designs that prioritise fit and functionality, making it a go-to for women who want reliable, long-lasting lingerie. Plus, you can find Jockey pretty much everywhere online, in stores, you name it. So, no excuses for wearing uncomfortable lingerie! If you want innerwear that’s comfy, durable, and never lets you down, Jockey is a total no-brainer! That said, its designs are often considered basic or one-dimensional, with fewer trendy or fashionable options compared to other brands. Zivame Zivame offers a ton of innerwear options which include bras, panties, shapewear, sleepwear, and activewear. Zivame caters to various body types with comfortable, body-friendly designs, including wireless bras, seamless lingerie, and maternity-friendly options. The brand also offers shapewear and activewear, blending style with functionality. Positioned as a mid-range brand, Zivame makes quality lingerie more accessible with frequent discounts. Although Zivame started as an online brand, it has since expanded into stores across India, giving customers the option to shop in person. On the downside, some users have reported inconsistencies in sizing across different product lines. Clovia Clovia is that fun, budget-friendly lingerie brand that’s all about mixing comfort with cute, trendy designs. Whether you’re looking for everyday basics, flirty prints, or shapewear that actually fits, Clovia’s got you covered. Clovia isn’t just about looking good; it’s designed to support you through all of life’s changes, from workouts to lazy Sundays. With a mix of fun styles, practical picks, and body-friendly fabrics, it’s no surprise that Clovia is one of the most reputable women’s underwear brands. That being said, its affordability sometimes comes at the cost of durability, as some customers report fabric wear and tear over time. Enamor Enamor is one of the most popular premium women's underwear brands in India. Enamor offers a range of bras, panties, shapewear, and loungewear that feel as good as they look. Enamor focuses on high-quality fabrics and expert tailoring. Their collections feature breathable cotton, soft microfibers, and lace detailing that elevate both comfort and aesthetics. Whether you’re after everyday essentials or something a bit more luxurious, Enamor delivers with its sophisticated yet practical designs. However, Enamor's premium pricing can be a drawback for budget-conscious shoppers. Amante Amante is an incredible mid to premium level lingerie brand from South Asia. Their collections cater to various needs. Comfort is the heart of Amante; their underwear is light and breathable, providing a barely-there sensation, which is a huge blessing. The brand offers a blend of functionality and fashion. They come out with seasonal collections with unique designs to keep things fresh. Although comfort takes the center stage, the brand is known for ethical sourcing and eco-friendly manufacturing, which is the perfect icing on the cake. The only drawback of the brand is that its availability in physical stores can be limited, making it harder to try before purchasing. PrettySecrets PrettySecrets is a lively and youthful lingerie brand that embraces trendy designs, vibrant colours, and everyday comfort. If you’re into cute and playful styles that don’t skimp on fit, this brand is definitely one to explore. Their collection features everything from bras and panties to sleepwear, activewear, and swimwear, all crafted to be both stylish and practical. One of the standout features of PrettySecrets is its affordability; you can snag fashionable lingerie without breaking the bank. Although PrettySecretsi is a great budget choice, some customers report quality issues in their lower-priced products. The brand often rolls out discounts and bundle deals, making it super easy for budget-savvy shoppers to find something they love. Marks & Spencer Marks and Spencer is a British retail giant. Since entering India, M&S has expanded its reach with multiple stores across major cities and a strong online presence, making it easier for Indian shoppers to access its products. Marks & Spencer lingerie is that perfect mix of chic, comfy, and totally reliable, basically, the kind of lingerie you never regret buying. Additionally, M&S is making moves with eco-friendly fabrics and ethical sourcing, so you can feel good about your lingerie choices. However, Marks & Spencer's lingerie is often positioned at a higher price point compared to some other brands, which may be a consideration for budget-conscious. Also, the choices of fabrics are conventional & not futuristic. With so many brands stepping up their game, you can finally have it all comfort, style, and sustainability, all wrapped up in lingerie that actually fits your life. You don’t have to settle for itchy lace, awkward fits, or overpriced hype anymore. With more brands putting real thought into design and material choices, the customer you are the real winner. So go ahead, upgrade your top drawer and find lingerie that makes you feel amazing every single day! READ THIS NEXT Plant-Based Underwear in India: Why Women Are Switching in 2025 Buying Bras Online in India: 7 Mistakes to Avoid (and What to Look For) Why Modal Fabric is Ideal for Your Intimate Wellness Why Lemon Peel Fabric Is Revolutionising Intimate Hygiene Moisture-Wicking Underwear for Women: What It Is & Why You Need It Why Everyone’s Switching To Body Adaptive Underwear Postpartum Lingerie for New Moms
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